About Us
The China Genie: Your Trusted China Partner
The name "The China Genie" reflects our mission to simplify China for Australian businesses through two core services:
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China Sourcing Specialists
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Reliable supplier networks for renewable energy (solar panels, battery storage)
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End-to-end quality control and logistics
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Chinese Digital Marketing Experts
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Proven strategies for RedNote (Little Red Book), WeChat, and influencer campaigns
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Tailored solutions for education, lifestyle, luxury brands and more.
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With 8+ years of on-the-ground experience, we help you confidently navigate China's market—whether you're sourcing products or growing your brand.
Our Story
The China Genie was founded by Aubrey Huang, whose journey in China began working with ASX-listed companies to launch their products in the market. Over 8 years, she's helped more than 30 international brands successfully enter China, from initial market strategy to driving multi-million dollar growth through digital channels and distributor networks.
What started as solving practical problems - like helping a friend navigate Alibaba sellers - grew into a full-service consultancy. Today, we specialise in two areas where businesses need the most help: sourcing quality products directly from manufacturers, and creating effective China marketing strategies that work across RedNote, WeChat and eCommerce platforms.
The "Genie" name reflects what clients tell us they value most - having an expert who can simplify China's complexity. Whether you're an Australian startup needing trustworthy suppliers or an established brand looking to grow your China sales, we provide the on-the-ground knowledge and execution to make it happen.
