Drive Sales from Chinese Consumers with RedNote
What's Rednote?
RedNote (Little Red Book) is China’s leading lifestyle discovery platform, where millions of users research and book services—from education and real estate to dining and beauty treatments. Unlike WeChat, RedNote specialises in authentic peer recommendations and visual storytelling, making it the ideal platform for Australian service businesses to attract high-intent Chinese consumers actively searching for local providers.
Why RedNote is Essential for Local Australian Businesses
1.4M Chinese-Australians – And RedNote is Their #1 Discovery Platform
580K+
Active Chinese-Australian users on RedNote
72%
Check RedNote weekly for local services – from tutoring to real estate
3X
More time spent browsing and higher engagement than WeChat
RedNote vs. WeChat: Which One is Right for You?
Feature | Rednote | WeChat |
|---|---|---|
Primary Use | Lifestyle discovery & trends | Daily communications & payments |
Best For | Brand awareness & viral reach | Customer retention & transactions |
Top Categories | Everything in daily life:
• Food & cafes
• Travel & events
• Beauty & fashion
• Home & living
• Entertainment | Service-focused: •Subscription services
• Membership programs
• Loyalty/referral systems |
Content Style | Authentic reviews & local testimonials | Official announcements & promotions |
💡 Smart Strategy: Use RedNote to attract new customers and WeChat to retain them.
How do you Get Sales from RedNote?
From content to conversion: How We Turn Scrollers Into Buyers
Create Engaging Content
Showcase your offer in a way that stops thumbs
Leads Engage
They click, save, or message you
Run Targeted Ads
Reach the right people at the right time
Channel Routing
We send leads where you convert best: WeChat/Website/Stores
Intent Meets Discovery
Your ad appears when they’re ready to buy
Sales Converted
Happy customers = measurable ROI
 Education/Tutoring |  Events/Entertainment |  Travel & Local Experiences |
|---|---|---|
 Food & Hospitality |  Pilates Class on Reformers |  Professional Services |
Rednote Paid Ads Package
30 min
Clients
