EOFY Is Here—Why Aussie Brands Should Use RedNote to Capture Chinese Sales Traffic

Every June, Australian businesses prepare for End of Financial Year (EOFY) sales. However, many overlook a critical strategy: advertising on RedNote (Little Red Book, or Xiaohongshu).

With Chinese consumers actively seeking trusted recommendations and deals online, RedNote is rising as the preferred platform for shopping inspiration. This is particularly true during peak sales periods like EOFY.

If your brand falls within retail, beauty, fashion, entertainment, or lifestyle experiences, here’s why RedNote should be your top marketing channel this June.

Why EOFY Is a Goldmine for Chinese Consumer Traffic

They’re Ready to Spend

EOFY has become a well-known shopping season among Chinese-speaking Australians. Whether they are shopping for fashion, cosmetics, electronics, or luxury goods, they expect value and limited-time offers. They actively search online for the best options before making a purchase.

They Trust RedNote for Buying Decisions

RedNote serves as the "lifestyle search engine" for Chinese consumers. From scenic unboxings to genuine reviews and shopping guides, it's the place where customers go to decide what to purchase. Once they see something on RedNote, they are primed to convert.

High Visibility, Low Competition

Many Australian businesses have yet to explore RedNote. This scenario creates lower ad clutter, reduced competition, and a greater share of voice. If you act quickly, your brand can gain significant visibility.

Which Brands Should Advertise on RedNote for EOFY?

• Retail & E-commerce: Fashion, beauty, skincare, supplements, tech, homewares.

• Lifestyle & Experiences: Spa, massage, fitness studios, wellness packages.

• Entertainment & Local Attractions: Galleries, escape rooms, wine tours, school holiday experiences.

• Luxury & Gifting: Jewellery, designer items, boutique home goods.

  
  

If you offer value + experience, you're a strong candidate to thrive on RedNote this EOFY.

How to Win on RedNote During EOFY

Launch a Targeted EOFY RedNote Campaign

Create content tailored for EOFY shoppers. Highlight limited-time deals, winter must-haves, or “smart buys.” Posts like “EOFY折扣推荐” (EOFY Sale Picks) or “冬季必买清单” (Winter Must-Have List) can resonate well with your audience.

Use Chinese Creators to Build Trust

Partner with Chinese-speaking influencers based in Australia. Their authentic voices and local relevance turn viewers into buyers, especially when they demonstrate how your product fits into everyday life.

Drive Action with Exclusive Codes

Offer RedNote-only discounts and promo codes. This boosts urgency and allows you to track performance and ROI effectively.

Leverage Paid Amplification

Don't solely depend on organic reach. Use paid placements to amplify your RedNote content and access your ideal customers at moments they are ready to buy.

EOFY = Your Moment to Stand Out

EOFY comes just once a year. Don’t allow your competitors to capture all the traffic. With Chinese shoppers actively looking for value, authenticity, and local recommendations, RedNote provides your brand with the perfect platform for visibility—and sales.

Work With the Experts in RedNote Advertising

At The China Genie, we assist Australian businesses in leveraging RedNote. We focus on bilingual campaigns, local creators, and culturally fluent strategies that yield real results. If you're keen to maximize EOFY this year, let’s create a campaign that positions your brand in front of the right customers—right when they’re ready to spend.

About The China Genie

The China Genie is a Melbourne-based Chinese digital marketing agency. We help Aussie brands flourish through platforms such as RedNote, WeChat, and Douyin. By merging local insights, cultural fluency, and strategic thinking, we enable you to connect with Chinese-speaking audiences in Australia and beyond.

👉 Ready to launch your EOFY RedNote campaign? Book a FREE consultation now.

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